Instructions: Please respond to all multiple-choice questions by
recording one letter for your response, unless otherwise specified.
For open-ended questions, please record your own response.
Age:
Gender:
Occupation:
Location (City, State):
1. How do you prefer to read?
a. Audio books
b. Braille
2. In the past year, how many Braille books have you read?
a. Less than 10 books
b. 11 – 20 books
c. 21 – 30 books
d. 31 or more books
3. What do you prefer to use Braille for? May choose more than one.
a. Educational
b. Recreational
c. Professional
4. How much would you expect to pay if we were to produce this product?
a. Less than $300
b. $300 – $599
c. $600 – $899
d. $900 – $1199
e. $1200 or above
5. How likely are you to buy this product in this expected price range?
a. Definitely will buy
b. Probably will buy
c. Unsure
d. Probably will not buy
e. Definitely will not buy
6. What is the maximum price you would be willing to pay for this
new product?
7. Which brand name is most appealing to you?
a. eBraille
b. Electronic Braille Reader (EBR)
c. Other (please specify)
8. Where do you usually hear about new technologies for the blind?
a. Blind-related centers
b. Radio shows
c. Internet blogs
d. Conventions, conferences
e. Other (please specify)
9. Which of the following venues are you most likely to buy this
product from?
a. Websites
b. Catalogues received via organizations
c. Bookstores
d. Other (please specify)
10. What technology do you currently use to aid in reading?
Please rank this technology on the following attributes according to
their level of importance. 1 = very important, 5 = least important.
Please use each number only once.
● Portable
● Inexpensive
● Easy to Use
● Long Battery Life
● Storage Memory Space: ___
11. Where did you purchase it?
12. If you had to choose, which three of the following six features
would make you most likely to buy this product? Please record the
three letters for the features of your choosing.
a. A headphone jack for audio
b. An on device speaker for audio
c. A detachable battery that can be charged on its own
d. Rubber grips that make the device easier to hold
e. A kickstand case that elevates the eBraille on a flat surface
f. A lanyard worn around your neck to attach to the device to stabilize it
13. Please rank the following attributes for the eBraille according
to their level of importance. 1 = very important, 5 = least important.
Please use each number only once.
● Portable
● Inexpensive
● Easy to Use
● Long Battery Life
● Storage and Memory Space
14. How likely are you to buy this product online?
a. Very Likely
b. Not Likely
